Disclosure first
Commercial links are labelled and must sit beside relevant decision support. We do not present paid placement as editorial selection.
For partners
Partner with a reader-first UK buying route site.
UK Shortlists helps UK readers choose faster with practical shortlists, clear trade-offs, freshness labels, methodology notes and affiliate disclosure. Partner links are useful only when they fit the reader's decision and pass our route-level checks.
Claim safe
We avoid unsupported price, availability, savings, coverage, tariff, valuation, medical, safety, rating and performance claims.
Route scoped
Partner CTAs are added to specific routes only after destination, disclosure, telemetry and copy checks pass.
Current partner-fit lanes
Current strengths
Product shortlists, travel planning, practical tools and reader shortlist requests.
Checked partner-option lanes
Telecom, simple phones, Trivago hotel comparison, zonky modular furniture and VIP Cars car-hire paths are used only on checked guide routes with local disclosure and telemetry.
Careful review lanes
Finance, insurance, medical, regulated or safety-sensitive routes need stricter controls before public partner CTAs are used.
Not a fit
Thin doorway pages, coupon-only pages, unsupported comparison claims, raw affiliate URLs and generic paid placement.
API-backed commercial control
We use partner APIs and safe local evidence to keep commercial routing current without turning private dashboards into public claims. Awin programme, commission-group and promotion checks feed route reviews; Amazon Storefront is available through a controlled route, while Amazon product API content waits for credential, display and policy checks.
For product teams
Send a product for honest review consideration
A sample never guarantees inclusion, a positive review, an award, or a ranking. If we use a gifted, discounted, or loaned sample, we disclose that basis and write honestly about fit, limits, and trade-offs.
Submit a review sampleCheck before you click out
Checked partner-option guide inventory
These are the current route-scoped partner guide paths. They are not generic paid placements: each guide keeps the reader on UK Shortlists first, then shows partner options only with disclosure, telemetry and route-specific caveats.
Asda Mobiletelecom
mobile plan comparison checklist
Before you pick a mobile plan, check the details that usually cause regret.
No live-price, discount, stock or outcome claim. Verify final details on the provider page before buying.
Open checklistzonky UKhome and family
modular play sofa checklist
A modular play sofa can look simple online, but dimensions and materials matter.
No live-price, discount, stock or outcome claim. Verify final details on the provider page before buying.
Open checklistTTfonesimple phones
simple phone buying checklist
Buying a simpler phone? Check the details before assuming it will suit the person using it.
No live-price, discount, stock or outcome claim. Verify final details on the provider page before buying.
Open checklistVIP Cars UKtravel mobility
car hire pre-booking checklist
Car hire is where the small print can change the whole trip plan.
No live-price, discount, stock or outcome claim. Verify final details on the provider page before buying.
Open checklist1pMobilepay as you go mobile
pay-as-you-go SIM checklist
Pay-as-you-go can be simple, but the top-up, bundle and roaming details still matter.
No live-price, discount, stock or outcome claim. Verify final details on the provider page before buying.
Open checklistGo Airport Parkingtravel mobility
airport parking pre-booking checklist
Airport parking is not just price. Transfers, timing and cancellation terms matter.
No live-price, discount, stock or outcome claim. Verify final details on the provider page before buying.
Open checklistPhones Directrefurbished tech
refurbished phone risk checklist
Refurbished phone listings can hide the details that decide whether it is a good buy.
No live-price, discount, stock or outcome claim. Verify final details on the provider page before buying.
Open checklistDesign Lettershome decor and gifts
home decor gift checklist
Home-decor gifts are easy to buy too fast. Check dimensions, materials and returns first.
No live-price, discount, stock or outcome claim. Verify final details on the provider page before buying.
Open checklistHighland Broadbandbroadband and home services
rural full-fibre availability checklist
Rural full-fibre checks start with exact address, installation and contract detail.
No live-price, discount, stock or outcome claim. Verify final details on the provider page before buying.
Open checklistYour Co-op Energyenergy and home services
energy bill switching prep checklist
Before you check an energy provider, gather the bill details that change the decision.
No live-price, discount, stock or outcome claim. Verify final details on the provider page before buying.
Open checklistYour Co-op Energyenergy and home services
energy price cap and standing charge checklist
The price cap is not a cap on your total bill. Check unit rates and standing charges first.
No live-price, discount, stock or outcome claim. Verify final details on the provider page before buying.
Open checklistYour Co-op Energyenergy and home services
fixed vs variable energy tariff checklist
Fixed or variable energy tariff? Compare the wording before you compare provider pages.
No live-price, discount, stock or outcome claim. Verify final details on the provider page before buying.
Open checklistCurrent partner route examples
Mobile plans Asda Mobile appears as one provider option to check, not as a best-network or tariff claim. Simple phones TTfone appears as one simple-phone option to check, without medical, accessibility or emergency-use claims. Children's furniture zonky appears only on a modular play-sofa checklist with dimensions, age guidance, care, delivery and returns caveats. Car hire VIP Cars appears as one car-rental comparison option, with no live price, availability, supplier-quality or cover-advice claims.