Disclosure first
Commercial links are labelled and must sit beside relevant decision support. We do not present paid placement as editorial selection.
For partners
Partner with a reader-first UK buying route site.
UK Shortlists helps UK readers choose faster with practical shortlists, clear trade-offs, freshness labels, methodology notes and affiliate disclosure. Partner links are useful only when they fit the reader's decision and pass our route-level checks.
Claim safe
We avoid unsupported price, availability, savings, coverage, tariff, valuation, medical, safety, rating and performance claims.
Route scoped
Partner CTAs are added to specific routes only after destination, disclosure, telemetry and copy checks pass.
Current partner-fit lanes
Live strengths
Product shortlists, travel planning, practical tools and reader shortlist requests.
Live route-scoped lanes
Telecom, simple phones, Trivago hotel comparison, zonky modular furniture and VIP Cars car-hire paths are used only on checked guide routes with local disclosure and telemetry.
Careful review lanes
Finance, insurance, medical, regulated or safety-sensitive routes need stricter controls before public partner CTAs are used.
Not a fit
Thin doorway pages, coupon-only pages, unsupported comparison claims, raw affiliate URLs and generic paid placement.
Current live-safe partner route examples
Mobile plans Asda Mobile appears as one provider option to check, not as a best-network or tariff claim. Simple phones TTfone appears as one simple-phone option to check, without medical, accessibility or emergency-use claims. Children's furniture zonky appears only on a modular play-sofa checklist with dimensions, age guidance, care, delivery and returns caveats. Car hire VIP Cars appears as one car-rental comparison option, with no live price, availability, supplier-quality or cover-advice claims.