Last updated: 10 July 2025
We respect your privacy like a good cuppa—hot, secure and never spilled.
1. Who we are
UK Shortlists (ukshortlists.co.uk)
Data Controller: Mark Hay, Rosyth, UK
Contact: privacy@ukshortlists.co.uk
2. What data we collect & why
| Data | Purpose | Legal basis |
|---|---|---|
| Anonymous analytics (page views, device) | Improve site performance | Legitimate interest |
| Name & email on comments | Display comments, fight spam | Consent |
| Name & email on newsletter | Send product-shortlist emails | Consent |
| Affiliate click IDs | Attribute sales & keep content free | Legitimate interest |
We never sell or rent your personal data.
3. Cookies
We use:
- Essential cookies – WordPress core, cookie-banner preference
- Analytics cookies – Google Analytics 4
- Affiliate tracking cookies – Amazon & other partners
Manage cookies
You can:
- Hit “Reject Non-Essential Cookies” on our banner
- Disable cookies in your browser settings
- Opt-out of GA4 via the Google opt-out add-on
4. Your rights (UK GDPR)
Access • Rectify • Erase • Restrict • Data portability • Object.
Email us to exercise any right. You may also complain to the ICO.
5. Third-party processors
Amazon, Google Analytics, MailerLite (email), Akismet (spam filter). Data stored on EU/UK servers or
equivalent.
6. Data retention
Analytics logs: 26 months • Newsletter list: until you unsubscribe • Comments: indefinitely (unless deleted).
7. Security
SSL encryption, strong passwords and regular plugin updates.
8. Changes
We’ll update this page and, for major changes, email subscribers.
—Mark, Founder