Disclosure
How UK Shortlists makes money
UK Shortlists is free for readers. The site may earn money through affiliate links, selected display advertising, and small paid-traffic tests. This page explains what that should and should not mean for recommendations.
Affiliate links
Some links on UK Shortlists are affiliate links. If you click through and buy, UK Shortlists may earn a commission.
As an Amazon Associate I earn from qualifying purchases.
Affiliate links should not change the price you pay, but prices, stock, delivery, returns, and warranty terms can change. Always check the final merchant page before buying.
Advertising and paid traffic
UK Shortlists may run small paid-traffic tests to learn whether a tool, category hub, or shortlist is useful to readers. Paid traffic should send people to clear route guidance, not hide the commercial model.
An advert, launch post, or sponsored placement should not imply that UK Shortlists has tested a product, guaranteed an outcome, or checked live price, stock, safety, legal, medical, insurance, airline, or compatibility details unless the destination page clearly says and supports that claim.
For buying-route help, start with Decision Tools or Buyer Help.
What commission should not decide
- Commission rate should not automatically determine product ranking.
- Affiliate availability is not product evidence.
- A merchant link being available does not mean a product is the best fit for every buyer.
- Commercially attractive pages still need clear evidence, caveats, and review-basis wording.
- Paid traffic should not override route-fit, evidence, or no-claim boundaries.
How this supports free access
The goal is to keep UK Shortlists useful without a reader paywall. Affiliate income and advertising can help fund the work, but the public recommendation should still be explainable through buyer fit, evidence, and trade-offs.
For the fuller trust model, read Disclosure & About, Editorial Policy, Testing & Evidence Policy, and Source Profile.